Article Number : 3530 |
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| Date | 8/8/2008 9:26:31 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=3530 |
| Abstract | With $94,000 on the line, the momentum continues for Armstrong’s “What’s the Big Deal?” contest. The competition got underway Aug. 1 with more than 800 retail salespeople in the starting lineup with the number continually increasing by the day... |
| Article | With $94,000 on the line, the momentum continues for Armstrong’s “What’s the Big Deal?” contest. The competition got underway Aug. 1 with more than 800 retail salespeople in the starting lineup with the number continually increasing by the day. The program’s goal is to find the best Armstrong salesperson through a four-month promotional retail sales competition that runs through Nov 30. “We are excited about the buzz we are creating with the ‘What’s the Big Deal?’ contest,” said Carlene Moloney, marketing manager, Armstrong Floor Products. “And we are passionate about supporting our dealers.” The number of participants was boosted two weeks ago at the Carpet One convention in Nashville, Tenn., when Armstrong promoted signups at its booth. “All the participants at the convention received a room drop in their hotel rooms with a ‘What’s the Big Deal?’ flyer,” Moloney said. “This intrigued them and definitely drove additional traffic to the booth.” Carpet One members were given all the details to take back to their retail stores to get their salespeople involved. Carpet One retailers told FCNews they were impressed with the program, not only with the amount of cash involved, but also the fact that it spans a longer period than other spiff programs. Brenda Allen, O’Brien’s Carpet One Floor and Home in Colorado Springs, Colo., was one of the many signups in Nashville. Allen, who has been selling flooring for 15 years, is hoping to take home part of the $94,000. “Armstrong has very good brand recognition, a great assortment of products and is up-to-date on the latest trends.” She added that she is having success selling Natural Fusion resilient as well as Armstrong’s entire portfolio of laminates. Moloney called the Carpet One initiative a success. “They are excited to know we are out there with a program like this to motivate salespeople in a slower time,” she said. To sign up or receive more information, please visit armstrongrewards.com. |