Article Number : 3141 |
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| Date | 4/2/2008 9:21:14 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=3141 |
| Abstract | Tampa, March 31, 2008: Flooring America Florida, the 33rd largest flooring retailer in America, announced today that it has completed the acquisition and purchase of all three G.Fried Flooring stores in Sarasota and Venice, Florida... |
| Article | Tampa, March 31, 2008: Flooring America Florida, the 33rd largest flooring retailer in America, announced today that it has completed the acquisition and purchase of all three G.Fried Flooring stores in Sarasota and Venice, Florida. The acquisition of the $10 million retailer is part of a five-year strategic plan, known as Vision 60/60, which calls for the well-managed, profitable growth of Flooring America Florida to $60 million in 60 months. Rufus Ashby, CEO and Owner of Flooring America Florida said, "The acquisition of G. Fried Flooring represents both a strategic step in our vision and growth plans, as well as an opportunity to bring a well-run company like G. Fried into our fold". Ashby continues, "G. Fried has been a very successful retail and contract flooring company in the Sarasota marketplace for over 22 years and has a strong brand in the communities they serve for their high levels of both quality and customer service". In addition to a strong brand and retail presence in their markets, G. Fried also brings a team of highly experienced, successful sales and operations staff that will ensure the company's success for the future. Steve Haber, former owner of G. Fried said, "Rufus Ashby, Flooring America Florida and G.Fried Flooring are a perfect fit for one another from both a customer and employee standpoint. The combination of the two companies will put them in a position to further grow the company that I lead for 22 years and take it to the next levels of success for both the company and its people". Ashby comments further, "We were not actively looking to acquire another company for the next 12 to 18 months. We had planned to focus on same store sales and organic growth through our existing 12 business units. But, when an opportunity presented itself to add a jewel to the crown like G. Fried Flooring, I felt that it was a great fit for our long-term plans". The CEO and owner also said that, "We plan to keep and leverage the brand identity of G. Fried Flooring that Steve Haber and his team have built over the years. That was one of the two most attractive parts of the deal. The other being the quality and experience of his people". The acquisition of G. Fried Flooring by Flooring America Florida elevates the total volume of the company to over $40 million annually, and places it among the top 25 flooring retailers in America. By utilizing and blending the respective strengths of the two companies, the planned result will be an even stronger, more profitable company. Flooring America Florida is a 20-year old retail and commercial flooring company headquartered in Tampa, Florida and is owned by Rufus Ashby. The company has twelve Flooring America franchise locations in Florida. It has five locations in Tampa, five in Jacksonville, one in Jupiter and one in Gainesville. They also operate three G.Fried Flooring locations with two in Sarasota and one in Venice. All locations offer name brand flooring products such as carpet, hardwood, laminate, ceramic, stone, area rugs and luxury vinyl tile as well as professional installation in every product category. Flooring America Florida is also a franchisee of Flooring America and CCA Global Partners, an $8 billion flooring consortium. |