Article Number : 3008 |
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| Date | 2/21/2008 10:07:54 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=3008 |
| Abstract | DALTON (February 20, 2008)—Consumers will find all of the flooring resources needed right at their fingertips with a new Web site recently launched by Mohawk Industries, the world’s leading floor covering company... |
| Article | DALTON (February 20, 2008)—Consumers will find all of the flooring resources needed right at their fingertips with a new Web site recently launched by Mohawk Industries, the world’s leading floor covering company. “MohawkFlooring.com gives our consumers the information and tools they need to make the best flooring decision for their home,” said David Duncan, vice president of marketing, Mohawk Residential. “MohawkFlooring.com is a complete flooring resource, and this Web site encompasses almost everything Mohawk offers.” My Mohawk RoomMate, one of the most significant additions to the Web site, asks consumers eight simple questions, and then recommends a flooring type and collection that best fits that consumer’s specific needs. “Investing in flooring for your home is about more than the final picture,” said Duncan. “With so many flooring options to choose from, My Mohawk RoomMate helps narrow the choices down to make certain you get the most out of your Mohawk Flooring.” My Mohawk RoomMate looks at the characteristics of the room considered for new flooring. Consumers answer questions about the amount traffic in the room, who uses the room most, and the pets that live in the home. At the end of the short questionnaire, a link to the recommended product gallery is provided. Even without using My Mohawk RoomMate, visitors can now browse thousands of flooring options in the product galleries. The galleries, individual to each flooring category, include options such as color, texture, materials, or installation to narrow selections quickly. Consumers can even print out the swatches of flooring to take to one of the thousands of local Mohawk retailers nationwide in order to touch the real flooring samples. Also within the My Mohawk section of the Web site, visitors will find many other educational tips and tools for purchasing new flooring. From instructions on how to measure a room, to warranty details, and things to remember before going shopping, consumers looking for information about purchasing flooring will find the answers they need. “We understand that consumers prefer seeing the flooring up close before buying it,” Duncan said. “The new Web site provides plenty of information to consumers so when it comes time to visit a Mohawk retailer they feel informed and confident about their flooring decision. As the flooring industry leader in sustainability and energy-saving initiatives, the new Web site highlights Mohawk’s dedication to “green” efforts. Throughout the site and within each product category, the company’s environmental leadership is apparent, with product details and manufacturing processes emphasized. Mohawk Industries also offers additional, detailed information at www.GreenworksBlog.com and at www.MohawkGreenworks.com. When consumers are ready to visit a Mohawk retailer, the new the Store Locator, located at the top of every page, makes finding one simple. Simply input a ZIP code and MohawkFlooring.com provides a list and directions of authorized retailers nearby. |