Article Number : 2990 |
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| Date | 2/15/2008 8:13:06 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2990 |
| Abstract | What is Bliss by Beaulieu™? Is it a new brand, product, style or fiber? It is none of these things, and all of these things. Bliss is a new way to serve both dealers and consumers in a manner that they, collectively, have asked for... |
| Article | What is Bliss by Beaulieu™? Is it a new brand, product, style or fiber? It is none of these things, and all of these things. Bliss is a new way to serve both dealers and consumers in a manner that they, collectively, have asked for. It is about bringing the people, products and service together to deliver in a manner that is uniquely inherent to our culture and cannot be duplicated by the competition. As defined by Webster’s, Bliss is a feeling of supreme happiness, utter joy, or contentment. As a carpet brand Bliss originates from a caring and friendly culture that inspires fun and excellence in the workplace. It is built on the idea that happier people serve the market better, and are passionate about quality and developing new ideas that fit the customers’ lifestyles. For the consumer, Bliss is a friendly brand that offers simplicity, and an enhanced shopping experience, which is not only expected by them, but is demanded. Bliss is also a brand that speaks their language, not the industry’s. This allows Bliss to be perceived as a personal brand and creates an emotional connection that has the power to influence the consumer’s purchase decisions. So, aside from being a carpet manufacturer like no other, Bliss strives to be the employer, and supplier, of choice. One that takes business personally, thrives on the magic of teamwork, and believes in the power of family. To Bliss, business is personal and it shows everything we do. With a extensive product line that already covers all varieties and styles of residential and main street commercial products, Beaulieu has once again continued to raise the bar. Beaulieu has found, after exhaustive research, that the female consumer, the one that makes 85% of all the purchasing decisions for the home, has been neglected, and has been overlooked, for far too long, in the area of product presentation and communication. Beaulieu made a conscious decision to focus on this lapse in the retail environment. So in keeping with the Bliss Experience premise, utter joy and surprise is what will greet you in this dramatically different and innovative new space. Blliss by Beaulieu™ has been carefully created to focus on the female consumer, taking her interests to heart and communicating in the same tone of voice, while using images that inspire and inform in a language and style, that speaks directly to her. Beaulieu calls this The Bliss Experience, where selecting your next new floor is as easy as 1.2.DONE! Visit the Beaulieu showroom and see the new displays and graphics. The graphics uses images that express a blissful experience. It’s an easy shopping method for her to choose her new floor and it puts the fun back into purchasing this fashion necessity for the home. It’s a simplified shopping system with the consumer in mind. A 1.2. Done! at a glance, all the information,she needs in front of her to make an informed and enjoyable purchase, which, by the way, will also help the retailer improve their closing rate. It’s a simple inviting look and feel, with messaging that connects with consumers in a friendly, unexpected way. A large color wall provides her with a display that makes it easy to compare color swatches from her paint, wallpaper, or fabrics collections. She will be able to choose the perfect color and style to decorate her home. Large take home swatches are included in the fixture, as well as, small take-home swatches. The retail customer can leave the store with no-charge take home swatches to compare in her home under her lighting conditions. In the end, she will be assured that she has made the absolute best decision for herself and her family. The Beaulieu Vision Innovative solution based products designed to enhance the customer’s lifestyle in a unique display system connecting the retailers with their customers. Real products for real people with bold colors, rich textures and exquisite designs. Bliss by Beaulieu’s new product lines feature Healthy Home, Ultimate Home and Natural Comfort, each designed to target a specific lifestyle segment while enhancing the customer’s indoor environment. Healthy Home Healthy Home™ carpet is the foundation upon which you can build the healthy home of your dreams. Great carpet, like this, provides the look, feel and performance for the home reflecting your unique style and personality. Healthy Home™ creates a new sense of comfort, a healthy sanctuary and refuge where you can easily relax amid style, sophistication with the knowledge that you're providing a healthy indoor environment for your family. Healthy Home™ carpets features Silver Release, a powerful antimicrobial technology that uses silver and copper ions - elements found in nature that have been proven effective in inhibiting the growth of destructive microbes that cause odor, discoloration, staining, and deterioration. People everywhere are more concerned than ever before about the spread of bacteria, mold, and mildew. Consumers are demanding products that contribute to a cleaner, safer environment. Healthy Home carpets have been tested and proven effective against a broad spectrum of mold, fungi, bacteria, including MRSA, and other viruses. Healthy Home uses this patented fiber technology to bring permanent, natural and effective antibacterial protection to carpet. Healthy Home carpets also contains Magic Fresh, our self-renewing, odor-destroying carpet treatment. Natural Comfort™ Natural Comfort™, made from FiberEssence®, our continuous filament P.E.T. Polyester fiber, is the P.E.T. carpet with richer, more vibrant colors. Beaulieu's Natural Comfort™ carpets with FiberEssence™ P.E.T. fiber were developed to give you a new carpet with built-in extra value. And value is the ultimate by-word for Natural Comfort™. With its big hand look and feel, this is the carpet that will give you more for your money. Natural Comfort also contains Magic Fresh®, the exclusive odor destroying environmentally friendly carpet treatment that will destroy all common household odors, including cigarette smoke. Ultimate Home™ Ultimate Home™ has it all, so where do you begin? First, Ultimate Home™ is exactly as it's name implies, the ultimate in performance, durability, styling, and warranty coverage. Ultimate Home carpets are made from PermaSoft™ Plus, the proprietary Solution-Dyed nylon fiber with a cottony soft feel and that's styled for comfort, elegance and today's sophisticated consumer. It's easy to take care of and easy to live with. Plus, it has advanced stain, wear, and texture retention warranties and a special added feature; Magic Fresh, the exclusive, self-renewing, odor-destroying carpet treatment. Magic Fresh is formulated to keep your home feeling fresh. Ultimate Home™ warranties go beyond the industry norm, we even guarantee that should your carpet ever get stained we will pay for the carpet. This carpet will give you style, luxury, and absolute peace of mind. |