Article Number : 2840 |
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| Date | 1/11/2008 8:44:23 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2840 |
| Abstract | Fort Lee, NJ – January 9, 2008 - - Focusing on elevating the brand on every level, Couristan has developed two new merchandising units for the company’s highest-end products in the Handmade Fashions Area Rug and Premiere Residential Broadloom categories... |
| Article | Fort Lee, NJ – January 9, 2008 - - Focusing on elevating the brand on every level, Couristan has developed two new merchandising units for the company’s highest-end products in the Handmade Fashions Area Rug and Premiere Residential Broadloom categories. Designed to enhance the point-of-purchase experience and creatively showcase the company’s innovative fashions, these unique, upscale displays are space-saving solutions that are both attractive and functional. Couristan’s new Handmade Fashions Area Rug Display unit has been modularly constructed and can be customized to accommodate the strategic layout and creative look of virtually any showroom. With its machine-carved details and rich cherry wood stain, the display itself is a seamless extension of the Couristan brand, emphasizing sophistication and structured style. When ordered at its full capacity, the three components which comprise the display will measure just over 7’ high, 7’ wide and 1’9” deep. Featuring 25 samples from Couristan’s finest hand-tufted and hand-knotted area rug collections, it is intended to appeal to a very specific consumer who appreciates the one-of-a-kind aesthetics of handmade goods. “Over the past year we have added a significant influx of trend-worthy designs and qualities to our Handmade Division, strengthening our assortment and creating a specific niche in the marketplace,” stated Ron Couri, President and CEO of Couristan. “It was a natural progression to offer our dealers a dedicated display unit designed to attract target customers and assist in generating continual sales for the Handmade category.” Couristan is offering the Handmade Fashions Area Rug Display unit with an initial programmed sample package that includes its regular best-sellers, like Chobi and Pokhara, and new additions, like Impressions and Zen Garden. Each of the 25 finished samples will measure 24” x 30” so that designs with borders can be appropriately displayed and consumers can visualize each look in their respective homes. The lighted center kiosk will showcase a 4-color graphic and Couristan’s Handmade Area Rug Product Binder Pages will be mounted to the display for reference on additional specifications, images and sizes. As new collections and designs are introduced, Couristan will offer dealers supplementary sample packages so that the unit can be updated, staying fresh and relevant to contemporary trends. The company is also launching a new merchandising unit for its Premiere Residential Broadloom brand. Designers Choice by Couristan houses over 50 sample boards in two different sizes, highlighting some of the most exquisite wool and polypropylene broadloom products available in today’s market. Similar to the Handmade Area Rug Display, the new Designers Choice unit will feature a dark cherry stain and elegant carved details throughout its wood frame. Measuring just over 5’ high, 7’ wide and nearly 3’ deep, it is intended to act as a silent salesperson, instantly communicating the superior standards that have been synonymous with Couristan for over 80 years. “Couristan’s Premiere Residential Broadloom designs have become such a vital part of our business because they are reflective of so many different lifestyles and décor preferences, from laid back casual to upscale traditional,” commented George Couri, Chairman of Couristan. “The Designers Choice fixture brings all of our top-sellers in the Premiere category to one central location, illustrating the range of options we offer and providing customers with endless ideas on how to customize a look that is all their own.” Each Designer’s Choice display comes with a programmed set of sample boards. The left side of the unit features two rows of smaller boards, each measuring 13.5” x 18”, which showcase an array of tufted textured, fusion bonded and hand-loomed design options in a full spectrum of colors. The remainder of the display unit houses 29 larger boards measuring 24" x 36", highlighting a full-range of cut-pile and Wilton wool and heat-set Courtron™ polypropylene patterns that are in line with today’s most fashionable trends. In addition to sample swatches, all of the Designers Choice boards will include lifestyle room scenes, product specifications and coordinates information with applicable fiber content benefits and care notations. Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.233.6186, or visit our website at www.couristan.com. Visit Couristan in the Atlanta Merchandise Mart, space 6-D11, for a personal presentation on all of our newest introductions. |