Article Number : 2726 |
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| Date | 11/29/2007 9:22:20 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2726 |
| Abstract | Raleigh, N.C.—Pergo has recently launched a more “narrow” promotional merchandising system designed to help retailers showcase and sell the company’s narrow width plank format products... |
| Article | Raleigh, N.C.—Pergo has recently launched a more “narrow” promotional merchandising system designed to help retailers showcase and sell the company’s narrow width plank format products. The program highlights the realistic look of the company’s best-selling collections Select Traditional Strip, Vintage Home Traditional Strip and World Traveler. “It’s difficult for shoppers to fully appreciate the realistic look of our narrow width products without viewing multiple planks together,” said David Small, director of marketing for Pergo. It was this challenge that inspired the company to develop its new merchandising approach. “We wanted to create a system that would encourage and allow for interaction between customers on the showroom floor and our narrow width product lines—especially as consumer demand continues to grow for these collections.” The new promotional display is three-sided and stands on a 30-inch base that spins freely for easy access. The primary goal of this display is to help retailers more easily and effectively convey the key product benefits of each of the three narrow width sub-brands, Small noted. “By inviting shoppers to personally interact with the flooring, they can experience first-hand the performance benefits of Pergo’s exclusive technologies such as LusterGard Plus and AccuWood Textures.” Though the focus of the narrow width system is on product, the new display also features inspirational room scenes, informing literature and Pergo’s new spokesdog Pergo. For more information, call 800.337.3746 or visit www.pergo.com. |