Article Number : 2678 |
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| Date | 11/14/2007 8:39:49 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2678 |
| Abstract | Lebanon, IN 11.13.07-FESTOOL USA announced today that it has hired Martin Johnson to lead its brand marketing efforts. Johnson, who comes to FESTOOL from a senior level marketing position at Dell, Inc., has an extensive professional background with Fortune 100 and Fortune 50 corporations... |
| Article | Lebanon, IN 11.13.07-FESTOOL USA announced today that it has hired Martin Johnson to lead its brand marketing efforts. Johnson, who comes to FESTOOL from a senior level marketing position at Dell, Inc., has an extensive professional background with Fortune 100 and Fortune 50 corporations. His hire marks an aggressive move by FESTOOL to ramp up marketing efforts and continue driving its rapid ascension as the fastest growing premium power tool brand in the world. Prior to Dell, Johnson spent 10 years with 3M and earned his M.B.A. from the University of Texas, Austin. At FESTOOL, Johnson will hold a key leadership role in strategic management, specifically as it applies to brand marketing and marketing communications. He will also manage personnel and agencies responsible for advertising, ecommerce, new product launches, promotions, packaging and tradeshows. Michael Williams, Vice President of Marketing at FESTOOL USA, states, “We expect Martin’s strategic expertise and prior corporate experience to be a driving force behind brand growth and consumer awareness. We’re pleased that he has joined FESTOOL and see a really good fit between our needs as a company and his assets as a marketing professional.” Martin Johnson will be based out of FESTOOL headquarters in Lebanon, Indiana. FESTOOL power tools have won numerous end user and editorial awards from publications such as Fine Homebuilding, Fine Woodworking, Hardwood Floors, Popular Woodworking, Surface Fabrication & Design Magazine, Tools of the Trade and Woodworker’s Journal. As brand recognition continues to grow, consumer media has also begun to take notice with FESTOOL recently being featured in Consumers Digest, Sports Illustrated, Popular Science, Men’s Journal, This Old House and the DIY Network. Founded in Germany in 1925, FESTOOL makes superior portable power tools that help tradespeople work faster, better and easier than ever before. FESTOOL provides a complete system, from high-performance dust extraction to long-life consumables. The FESTOOL product line is the professionals’ tool choice in the woodworking, cabinetmaking, custom furniture, flooring, solid surface, finish carpentry, light construction and marine/boat building. The U.S. Headquarters for FESTOOL are located in Lebanon, IN. Call 888.337.8600 for sales or visit www.festoolusa.com for more information. |