Article Number : 2639 |
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| Date | 11/1/2007 9:37:09 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2639 |
| Abstract | Atlanta—Shaw Industries recently published A Woman’s Guide to Flooring under the Tips, Trends & Care tab on its Web site—shawfloors.com—to help today’s female consumer select the flooring that meets both her design and lifestyle needs... |
| Article | Atlanta—Shaw Industries recently published A Woman’s Guide to Flooring under the Tips, Trends & Care tab on its Web site—shawfloors.com—to help today’s female consumer select the flooring that meets both her design and lifestyle needs. The guide is aimed to educate women, preparing them for the floor shopping experience because it is such an infrequent purchase. “Women are responsible for the majority of home design purchases; therefore, we want them to feel as comfortable and confident as possible when they visit a retail flooring store,” said Kathy Young, creative director for Shaw. She pointed to the guide as “the perfect introduction to floor shopping.” The female-friendly flooring guide introduces customers to their options and provides tips on style and trends. For more, visit shawfloors.com. |