Article Number : 2596 |
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| Date | 10/18/2007 9:16:59 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2596 |
| Abstract | Alexandria, Va.—Coverings, the leading global exposition and conference in the Americas dedicated exclusively to tile and stone, is heading westward with a new edition. Coverings LA Boutique is being planned for Nov. 19-20, 2008, at the Long Beach Convention Center in Long Beach, Calif... |
| Article | Alexandria, Va.—Coverings, the leading global exposition and conference in the Americas dedicated exclusively to tile and stone, is heading westward with a new edition. Coverings LA Boutique is being planned for Nov. 19-20, 2008, at the Long Beach Convention Center in Long Beach, Calif. “Coverings has come of age and our expansion is the most natural evolution,” said Glenn Feder, president, client events, National Trade Productions (NTP), which manages and produces the show. Feder explained the spinoff will be by invitation only and selectively focused on no more than 100 exhibitors. Unlike the flagship event—which is next scheduled for April 29 to May 2, 2008, at Orange County Convention Center in Orlando—Coverings LA Boutique will not include any tool manufacturers and aim only for the retailer, distributor and specifer. “This show is for the crème-de-la-crème among the world’s resources for ceramic tile and natural stone, and our goal will be to host an equally elite caliber of wholesalers and retailers, plus the specifier community of architects and interior designers who also dominate the high-end of the market,” he said. Feder noted the projected attendance for the first year will be limited to around 2,000. Since the conference/seminar component of Coverings is one of its signature traits, the Boutique edition will also offer educational sessions with CEU credits provided. Helping to drive the decision to create this new edition was a desire to concentrate on targeted regions of the country. The West Coast, particularly Southern California, has long been an important market for the industry, and to ensure Coverings extends its reach there, it was chosen as the first stop for this new initiative, Feder explained. Other future destinations for this exclusive edition are under consideration. “Coverings has increasingly grown its attendance from the West Coast,” he said, “but Coverings LA Boutique will really help open the doors and acquaint the right people with the show. We’re confident a significant number of those who’ve never attended Coverings, but who come to the Coverings LA Boutique in November ’08, will have their appetite whetted for Coverings ’09 Coverings in Chicago and future shows as well.” Feder additionally pointed out Coverings LA Boutique is scheduled for a time of year that’s not super-saturated with other trade shows in the design and materials categories. “We’ve carefully looked at the calendar and know there are periods during the spring and fall that are absolutely crammed with trade shows. But we believe this date will be another strong attraction for our target audiences.” For more information on exhibiting or attending the new Coverings LA Boutique, call 703.683.8500 or visit www.coverings.com. |