Mercerville, N.J.—Congoleum Corp. is ready to help inject some fuel into the sluggish economy by rewarding retail sales- people with more than $300,000 in cash and prizes as part of its popular Cash Call Sweepstakes. “Since we received such overwhelming positive feedback from our past Cash Call Sweepstakes,” said Dennis Jarosz, Congoleum’s senior vice president of sales and marketing, “there seemed like no time better than now to launch another comprehensive sweepstakes program to reward those people who are bringing Congoleum to increasingly higher levels of success.”

The bonanza began on Sept. 1 and runs through Oct. 31. As with previous Cash Call contests, participating and winning are simple. First, the sweepstakes is open to every retail salesperson currently employed by a registered Congoleum Retail Mar keting Program or Design Studio dealer. The salesperson automatically wins with every qualifying job registered with the contest’s hotline. Qualifying products include the resilient manufacturer’s DuraStone HPF, Ultima, Ovations, Celestial and Designer Inlaid sheet, and Evolution, Forum Plank, Regal Plank and Grandeur tile products. To automatically win a prize, up to $5,000 in cash, a sales-person just needs to register the qualifying job at 800/438-8872 between 8:30 a.m. and 7 p.m. Central time, Monday through Friday, excluding holidays. With each job registered, Congoleum will mail off a scratch-off instant win Cash Call ticket. Each ticket is a guaranteed winner, including cash prizes of $10, $25, $100, $500, $1,000 and $5,000.

In addition to the monetary rewards, free Häagen Dazs ice cream can be won. But, as Dennis Jarosz, Congoleum’s senior vice president of sales and marketing, noted, “The winning doesn’t end with instant prizes.” As with previous Cash Call events, each qualifying registered job is automatically entered in the grand prize sweepstakes drawing with a top prize of $100,000 in cash, awarded on the spot during a special, gala ceremony in Philadelphia. In addition to the $100,000 grand prize, nine other prizes will be awarded, including:
• Second place: A trip to London and Paris via the QE II and Concord;
• Third place: A four island Hawaiian tour;
• Fourth place: A stay at Canyon Ranch Spa in Tucson, Ariz.;
• Fifth place: A trip to the Bahamas;
• Sixth place (2): A trip to Las Vegas, and
• Seventh place (3): Two round trip plane tickets to anywhere in the continental United States or Canada.

“This is the most exciting time in Congoleum’s history,” concluded Jarosz. “With our recent string of phenomenal product successes, we wanted to be sure our enthusiasm and momentum was experienced by the entire retail community.” Including this year’s contest, the resilient manufacturer will have handed out more than one million dollars in cash and prizes since its inception in 1994. For more information on the contest, call Congoleum at 800/234-8811. —Matthew Spieler