Article Number : 2100 |
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| Date | 6/27/2007 8:57:51 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=2100 |
| Abstract | Lebanon, IN June 27, 2007– As the result of its emerging leadership role in the premium power tool market, FESTOOL USA has dramatically expanded its presence at one of the industry’s largest tradeshows, the 2007 AWFS Fair... |
| Article | Lebanon, IN June 27, 2007– As the result of its emerging leadership role in the premium power tool market, FESTOOL USA has dramatically expanded its presence at one of the industry’s largest tradeshows, the 2007 AWFS Fair. The AWFS Fair is the hallmark tradeshow of the Association of Woodworking & Furnishings Suppliers and will be held July 18-21 at the Las Vegas Convention Center. In addition to having a much larger, “front row booth” space at #5051 in the machinery hall, FESTOOL is sponsoring all show information booths, as well as large format exterior signage. Live, amplified demos of the Festool line of tools, accessories, and consumables will be provided by Marc Spagnuolo, “The Wood Whisperer.” “As the fastest growing premium power tool brand, FESTOOL has a lot to show and say to the people who make up the woodworking market. The traffic that was coming through our previous booth was so great that we had no choice but to step up to the much larger space,” says Michael Williams, Vice President of Marketing. Williams continues, “AWFS provides a great opportunity to get in front of the professionals who stand to gain the most from our system approach. Not only can they save time and money within the first few weeks of ownership, they can significantly improve their quality of work once they learn the full range of benefits that the products have to offer.” Williams ends with, “The new booth, increased sponsorship presence and in-booth demo program with Marc Spagnuolo will help get our message across to end users and distributors at the show, and should nicely compliment the increase in demand that we’ve seen over the last few years.” FESTOOL power tools have won numerous awards and #1 rankings from publications such as Fine Homebuilding, Fine Woodworking, Hardwood Floors, Popular Woodworking, Surface Fabrication & Design Magazine, Tools of the Trade and Woodworker’s Journal. As brand recognition continues to grow, consumer media has also begun to take notice with FESTOOL recently being featured in Sports Illustrated, Popular Science, Men’s Journal, This Old House and the DIY Network. Founded in Germany in 1925, FESTOOL makes superior portable power tools that help tradespeople work faster, better and easier than ever before. FESTOOL provides a complete system, from high-performance dust extraction to long-life consumables. The FESTOOL product line is the professionals’ tool choice in the woodworking, cabinetmaking, custom furniture, flooring, solid surface, finish carpentry and boat building/marine industries. The U.S. Headquarters for FESTOOL are located in Lebanon, IN. Call 888.337.8600 for sales or visit www.festoolusa.com for more information. The FESTOOL booth will be located at #5051 in the machinery hall. All are invited to stop by and see the DF 500 DOMINO Joiner and the entire product line. The AWFS Fair will be held at the Las Vegas Convention Center from July 18 – 21, 2007. |