Article Number : 1823 |
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| Date | 3/13/2007 9:24:18 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=1823 |
| Abstract | Florance, Ala.—Tarkett has partnered with American Express to introduce the Tarkett Cash Card sales incentive program, giving retail sales associates the opportunity to earn up to an extra $7,000 this year on qualifying sales of its Nafco and laminate products... |
| Article | Florance, Ala.—Tarkett has partnered with American Express to introduce the Tarkett Cash Card sales incentive program, giving retail sales associates the opportunity to earn up to an extra $7,000 this year on qualifying sales of its Nafco and laminate products. “We developed this program for our distributors’ retail partners to recognize their hard work in a challenging sales environment and to encourage them to direct home decorators to our high-quality, fashionable flooring collections,” said David Cassady, marketing director of Nafco. The promotion program runs through December and rewards sales of high-demand flooring for both participating brands. Nafco products included in the program are Better Living Series Planks—Savannah Oak, Hand Scraped and Latitudes—as well as all three and 6-inch planks in the Good Living series. Tarkett Laminate joins with its Cinque Terre, Jungle, Madagascar Tropical and Urban Luxury collections. “Registration is simple, and once enrolled, we’ve designed a program that will generate additional income for retail sales associates, at the same time helping create buzz for our products,” said Catherine D’Aragon, marketing director, Tarkett Laminate. “We think that this is the most powerful incentive program in the flooring industry.” The promotion is encouraging because thousands of reward dollars can be earned quarterly. Also, the bonus cash is kept on a card, which can be used anywhere American Express is accepted. The Cash Card carries another benefit, simplifying and increasing communication and feedback between Nafco, Tarkett Laminate and their sales representatives, agreed D’Aragon and Cassady. “We will follow up with e-mails and pop-up messages announcing product launches and creative promotions, and can also conduct surveys with these key people who link directly to consumers. This customer relationship management tool combines generous incentives with product value. We anticipate that it will be well-received at the retail level and will generate positive results.” To register, report a lost card, or check for point balances go to www.tarkettcashcard.com/. |