Feizy inks deals with Sandra Lee, Tracy Porter Article Number : 1500

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Date	11/20/2006 9:45:15 AM
Written By	LGM & Associates Technical Flooring Services
View this article at:	//floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=1500
Abstract	DALLAS—Feizy Rugs has signed a pair of multiyear contracts. One gives it the exclusive license for Sandra Lee accent and area rugs, which will coordinate with the new Sandra Lee Home Collection...
Article	DALLAS—Feizy Rugs has signed a pair of multiyear contracts. One gives it the exclusive license for Sandra Lee accent and area rugs, which will coordinate with the new Sandra Lee Home Collection of furniture, bedding and accessories; and the other grants the rug maker the exclusive license to produce a line of Tracy Porter area rugs that will coordinate with other Tracy Porter home accessories, tabletop collections, lighting fixtures and fabrics. The first area rug collection is scheduled for introduction in January at the Atlanta International Gift, Home Furnishings and Rug markets and the Las Vegas World Market. The line will include machine-made and hand-tufted rugs in a full range of sizes and styles. Sandra Lee is a New York Times bestselling author and nationally acclaimed lifestyle expert. Her signature Semi-Homemade approach to cooking, home decorating, gardening, crafting, entertaining, beauty and fashion offers savvy shortcuts and down-to-earth secrets for creating a beautiful, affordable and, most importantly, “doable” lifestyle. “I’m all about making things easy without sacrificing style and visual impact,” said Lee, host of the Food Network’s “Semi Homemade Cooking with Sandra Lee.” “When we were looking at rug manufacturers, Feizy was No. 1 on our list.” The new Sandra Lee Home Collection by Feizy Rugs offers a range of styles from casual urban appeal to sophisticated classic designs. The line is certain to bring a sense of elegance and eclecticism to any environment, Lee said. “Sandra’s committed to finding stress-free decorating solutions for busy Feizy inks deals with Sandra Lee, Tracy Porter people by using the same down-home approach she uses in cooking and applying them to home decor,” said Ray Hashemi, divisional vice president of Feizy Rugs. John Feizy, CEO and president, added, “Sandra Lee is a new-generation homemaker. This new line of area rugs will appeal to the new generation of lifestylist and will complement the other Sandra Lee Home lines of products. This new collection will also be an important addition to Feizy’s ever expanding Home Collection of rugs.” The Tracy Porter Collection by Feizy Rugs is scheduled for introduction at the Las Vegas World Market in January and will include hand-knotted and handtufted rugs in a full range of sizes and styles. “The Tracy Porter brand stands for quality, creativity and individuality, and we at Feizy are proud to be associated with such a respected and talented artisan and designer,” said Cameron Feizy, executive account manager. For more information on Feizy and its products, call 214.747.6000.