Article Number : 1423 |
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| Date | 10/20/2006 9:37:57 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=1423 |
| Abstract | By Louis Iannaco Dallas—It’s clear that the industry is more committed than ever to Surfaces 2007, its most important event. With the initial space draw assignment now complete, the show, slated for Feb. 7 to 9 at the Sands Expo & Convention Center in Las Vegas, is already 92% sold out... |
| Article | By Louis Iannaco Dallas—It’s clear that the industry is more committed than ever to Surfaces 2007, its most important event. With the initial space draw assignment now complete, the show, slated for Feb. 7 to 9 at the Sands Expo & Convention Center in Las Vegas, is already 92% sold out. And the amount of exhibit space already contracted and number of exhibiting companies is tracking well ahead of this time last year, noted Michelle Troop, Surfaces’ senior show director. “After the incredible success of the 2006 event, we have been inundated with requests for booth space,” she said. “We are seeing companies expand their exhibit space and hearing from lots of new companies. We anticipate the 2007 event to be one of the biggest to date.” A record-breaking 40,588 retailers, manufacturers, distributors, architects, designers, builders and installers from around the world came to Surfaces 2006—a 6% increase over 2005. But Surfaces 2007 will offer much more, Troop said. “This is the one place the industry comes together to showcase all new products and services for the coming year. Exhibitors will meet face-to-face with retailers, installers, builders, architects, designers and distributors over the three-day event. And flooring professionals who attend the show will find thousands of new product introductions to keep them competitive and allow their businesses to grow and profit.” More than 700 companies have already committed to Surfaces 2007. Here’s what some of them are saying: “Formica Flooring is very excited about showing its re-launched brand at Surfaces 2007,” said Keith Wiethe, marketing manager, Kronotex USA. “We will be showing the entire industry the investment we’ve made in beautiful, innovative products in a best-in-class branding strategy, which up until now has only been seen by a select few.” Patrick Warren, marketing manager of Columbia Flooring, stated, “Surfaces is our opportunity to position our flooring products and brands to retailers and wholesale distributors as well as stay in touch with the industry trends. It is very important to our strategy to work directly with the retailers that drive the business in our industry. The Surfaces show gives us that platform.” And Jim Banks, vice president of sales, Interceramic USA, added, “From our perspective, Surfaces gives us the opportunity to accomplish two vitally important things: we take advantage of the opportunuty to showcase our new products, and it serves as a great platform to network with existing customers and explore new opportunities for growth and greater market share. Also, by consistently focusing our resources on this one event it allows us to establish ourselves as a premier manufacturer capable of serving the entire North American market.” In addition to the products on the exhibit floor, Surfaces will once again feature top-notch education and networking opportunities led by industry experts. The 2007 conference program starts Feb. 6, and will offer 45 sessions in five tracks—marketing, business, sales, design and installation—with timely topics taught by leading industry experts. The Installation Showcase presentations—the popular live, “how-to” demonstrations that take place right on the show floor—will again provide retailers and installers key tips and techniques on quality installation. The Installation Showcase is free to all Surfaces attendees. For more information on Surfaces, call 972.536.6400. |