Article Number : 1388 |
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| Date | 10/9/2006 9:44:58 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=1388 |
| Abstract | DALTON—Fall Flooring Days, the fourth annual Kathy Ireland promotion from Shaw, which runs through Oct. 16. It features incentives for both retail salespeople and consumers and includes all Kathy Ireland flooring categories: carpet, ceramic, laminate and area rugs... |
| Article | DALTON—Fall Flooring Days, the fourth annual Kathy Ireland promotion from Shaw, which runs through Oct. 16. It features incentives for both retail salespeople and consumers and includes all Kathy Ireland flooring categories: carpet, ceramic, laminate and area rugs. Shaw provided national marketing support in the September issue of Good Housekeeping. Dealers can also gain more support through www.shawadsource.com. Here, they can create customized newspaper advertisements, radio scripts and pricing tags as well as direct mail cards. Shaw is offering a credit promotion on Kathy Ireland-branded flooring of 0% for 16 months with no payment and no interest. Dealers will be mailed in-store promotional materials, including posters, pricing tags and tent cards. In addition to the credit promotion, spiffs are available to participating retailers. For sales of Kathy Ireland Home carpets, retail sales associates earn $.50 per square yard plus double points of Shaw Rewards. Qualifying associates can also earn up to $25 for each Kathy Ireland area rug sold. On Kathy Ireland ceramics, $.10 to $.15 is offered. And $2 to $4 per carton can be earned on the sale of some laminate styles through the “Shaw-Me-The-Money” incentive program. Shaw’s Kathy Ireland Fall Flooring Days is only available to Shaw Aligned Dealers. For more information, call the company at 706.275.1792. |