Article Number : 1303 |
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| Date | 8/30/2006 7:24:05 PM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=1303 |
| Abstract | Atlanta, September 15, 2006: Calhoun, Georgia-based Glen Eden Wool Carpet has launched a new brand of floor coverings, Natural Elements... |
| Article | Atlanta, September 15, 2006: Calhoun, Georgia-based Glen Eden Wool Carpet has launched a new brand of floor coverings, Natural Elements. The Natural Elements line includes an extensive selection of sisal, coir, mountain grass, sea grass, and wool floor coverings available in broadloom or custom sized rugs. The Natural Elements line also includes cotton, linen, leather, and jute bindings to coordinate with all the product offerings. Natural Elements is now being marketed throughout the country via authorized dealers. “We identified a need in the marketplace, and we filled it,” said Glen Eden President Stewart Hay. “It was time for us to re-focus on this segment of the market. We introduced a line of sisal products several years ago under the Glen Eden brand. Glen Eden is highly regarded for its wool floor coverings specifically, and we quickly learned the sisal line simply didn’t fit within that Glen Eden brand image.” Creating an entirely new brand, Natural Elements, allows the company to address the needs of the market while expanding the line to not only include sisal, but coir, sea grass, and mountain grass as well. According to Eric Scharff, VP Sales & Marketing, “we’ve experienced increasing demand for natural and organic products throughout the country. We are introducing a large variety of styles at attractive price points. The key points of differentiation are rugs that are made with mitered corners as the standard and heavier backing to enable the rugs to lay better on the floor. We have created a sophisticated product offering with extreme value.” For more information, visit www.Glen-Eden.com/NaturalElements or call 1-800-843-1728. About Glen Eden Glen Eden manufactures 100 percent New Zealand wool rugs and carpeting for residential, commercial, aviation, and marine customers. Natural Elements, a Glen Eden brand, provides rugs and carpeting made from sisal, mountain grass, coir, and sea grass. |