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Oakmont, Pa.—Looking to get your hardwood project noticed? Now it’s as easy as one click of the mouse. The Hardwood Council has launched a new “Promote Your Hardwood Project” feature on its Web site at www.hardwoodcouncil.com... more
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By Matthew Spieler Washington—In a city that has become known more for its divisiveness, members and suppliers of the National Floorcovering Alliance (NFA) showed how true progress can be made when various parties work as one toward a common goal... more
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By Steve Tomlinson The job of the flooring distributor has never been easy and today is no different. In fact, some experts would argue the business environment is vastly more complex than just a few years ago... more
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St. Paul, Minn.—Shaw’s recent work with McGough Cos. constructing Reflections at Bloomington Central Station has been noticed, as the multi-unit housing complex was awarded LEED certification for new construction (LEED-NC) by the U.S. Green Building Council (USGBC)... more
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Dave Roberts is living the American dream as he embarks on the next phase of his life as a floor covering retail store owner. Roberts was not born with a silver spoon in his mouth, nor was he handed a successful business... more
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By K.J. Quinn When you speak with retailers about their dealings with Swiff-Train, the words “service,” “integrity” and “family” are often used to describe the Corpus Christi, Tex. based flooring distributor and importer... more
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Chattanooga, Tenn.—Alliance Flooring, parent of buying groups such as CarpetsPlus, Carpetland and Color Tile, has launched the EcoChoice flooring Web site at www.ecochoiceflooring.com... more
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When we ran this 1957 photo in our last issue, we only identified Bob Marcus, standing extreme left, and Natalie Marcus, standing extreme right, and Mel Tishler, who sent us the picture... more
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Dalton—Shaw Industries has created a three-pronged fall advertising schedule specifically targeting the mill’s key female consumers. New print and television ads and the second annual area rug giveaway on shaw floors... more
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Temple, Tex.—A consumer-centric driven marketing approach is the emphasis of Wilsonart’s new Web site, www.wilsonartflooring.com. After extensive consumer research, the company revamped its site to cater to its average customer, who it dubbed Kimberly—a 36.2-year-old mother of 2... more
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