ANAHEIM, CALIF.—In its continuing effort to help drive traffic into retail stores by showcasing the positive benefits of flooring to consumers, the World Floor Covering Association (WFCA) has partnered with another one of the country’s leading media powerhouses... more

DALTON (August 26, 2007)—Mohawk’s annual Fall sales event, “Mohawk Anniversary Month,” is the most effective promotion of the year for many Mohawk aligned dealers. And this year, Mohawk is giving dealers stronger national support and more local tools for success... more

Carpet King Interiors - Fernley, Nev.

How do successful retailers make it to the top and gain a competitive advantage? For Rick McKinney, the journey started with a mission statement: “Do better than I did one year before.” More recently, it continued with becoming an S&G Carpet & More affiliate... more

Armstrong’s “What’s the Big Deal?” contest is in full swing with retailers across the U.S. vying for a share of the $94,000 in prize money... more

DALTON—To get more consumers into specialty retailer stores, Shaw Industries announced the company’s largest promotion to date. The four-phased marketing approach includes national advertising, local marketing support, a consumer sweepstakes and retailer incentives... more

By Steven Feldman

DALLAS—When the city’s posh Lift Lounge needed to replace the existing hardwood floor that was used and abused by the dance club that formerly occupied the 3,000-square-foot space, flooring contractor Dobson Floors knew it needed to install a product that not only could withstand  more

ANAHEIM, CALIF.— Thanks to a long-term commitment made to the Floor Covering Industry Foundation (FCIF) by Hanley Wood Exhibitions, members of the floor covering industry facing catastrophic illness and financial hardship have been assured of financial assistance well into the future... more

DOWNINGTOWN, PA.—Nature, one of the largest wood flooring manufacturers in China has received a cash infusion of $50 million by the World Bank Group’s International Finance Corp. (IFC)... more

NEW YORK—Major League Baseball’s 79th All-Star Game in New York brought together some of the game’s greatest players of all time for a special Red Carpet Parade along Sixth Avenue in Manhattan... more

ALBUQUERQUE—Carpet reclamation and recycling is a growing part of the industry, and the ability to do it out West has gotten easier with the addition of Green Planet Recycling to the Carpet America Recovery Effort (CARE)... more