Article Number: 24831
NAFCD Unveils New Brand and Website at 2025 NAFCD + NBMDA Annual Convention
CHICAGO — Last Wednesday, Nov. 5, the North American Association of Floor Covering Distributors (NAFCD) revealed their logo redesign and new website during the NAFCD Member Meeting at the 2025 NAFCD + NBMDA Annual Convention.

According to NAFCD Executive Vice President Michael Wilbur, the change was made for members to better access the resources of their membership.

"We wanted to streamline the user experience, with fewer overall pages and easier access to the research and education tools that our members rely on," Wilbur said. "The other goal of the website update was to demonstrate through design how our members have grown."

The three main features of the website update include:

Improved Functionality — NAFCD Members will be able to better access the tools and resources provided with membership, like the latest research and intelligence, education opportunities, and industry events.

Streamlined Navigation — User accessibility has been improved by separating all the tools and resources into five categories: Membership, Education, Resources, Events, and About NAFCD.

A Fresh, Modern Look — Reflecting 21st century design and user experience, the new website has grown with the floor covering distribution channel. Plus, the new logo represents the modernity and growth of NAFCD and better embodies the brand as a whole.

About NAFCD
The North American Association of Floor Covering Distributors (NAFCD) is a North American, not-for-profit trade association serving distributors and suppliers of floor covering materials and related products. Its purpose is to enable wholesale floor covering distributors to be the most efficient, professional and profitable vehicle for bringing their suppliers' products to market resulting in the highest degree of customer satisfaction. NAFCD is dedicated to providing its members with opportunities to learn from each other, stay ahead of trends, and become better educated on ways to grow their business. For more information, visit www.nafcd.org.

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