Tarkett Wins 9 Marketing Awards Across MarCom, dotCOMM International Competitions
“These awards recognize our team’s remarkable creativity, measurable impact, and dedication to excellence across digital and traditional media,” said Sonia Serrao, vice president of brand marketing for Tarkett North America. “I’m so proud of our marketing team and the work they’ve done to take Tarkett to a new level of marketing excellence.”
The company’s iQ Optima product launch campaign earned Platinum—the highest honor—in each of the international competitions. The campaign’s core message—“Never Refinished. Always Restored.”—reinforced iQ Optima’s standout feature of maintaining a like-new appearance with minimal effort. The campaign featured a facilities worker dancing with a dry buffing machine, illustrating how effortless flooring maintenance can be with surfaces that never have to be refinished.
Also earning Platinum in the MarCom Awards were Tarkett’s Every Step Matters campaign, which invites customers to “Take part in ReStart”—the company’s take-back and recycling program—and the Johnsonite Millwork Wall Base® product launch, which focused on maintaining leadership through design innovation and expansion.
The Millwork Wall Base launch also earned Gold in the dotCOMM program, which recognizes excellence in web creativity and digital communications. Also earning Gold in this competition were Tarkett North America’s commercial website and the Tailored by Tarkett Visualizer Suite.
The MarCom Awards and dotCOMM Awards are both administered by the Association of Marketing and Communication Professionals. Tarkett’s wins in these competitions represent its broad product and service offering and add to the company’s growing list of marketing-focused accolades over recent years.
About Tarkett
With a 140-year history, Tarkett is a worldwide leader in innovative and durable flooring and sports surface solutions, generating net sales of 3.3 billion euros in 2024. The Group has close to 12,000 employees, 24 R&D centres, 8 recycling centres, and 35 production sites. Tarkett designs and manufactures solutions for hospitals, schools, housing, hotels, offices, shops, and sports fields, serving customers in more than 100 countries. To build “The Way to Better Floors”, the Group is committed to the circular economy and sustainable development, in line with its Tarkett Human-Conscious Design® approach. Tarkett is listed on the Euronext-regulated market (compartment B, ISIN: FR0004188670, ticker: TKTT). www.tarkett-group.com
Every Step Matters
For years, Tarkett has raised the sustainability standards of the flooring industry. The company designs floors with transparency you can trust as it creates healthy impacts on indoor spaces and protects our air, water, soil, and every living thing. Tarkett’s ReStart® take-back and recycling program will either repurpose or recycle every type of flooring from any manufacturer. Its near-term science-based carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) and are fully aligned with the Paris Climate Agreement objective to limit global warming by 1.5 degrees Celsius. For more information, visit commercial.tarkett.com/sustainability.
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