SOLON, OH, JULY 15, 2025 — Illustrative of the company’s brand and marketing leadership, Tarkett was recently recognized in two international creative award competitions—the Hermes Creative Awards and the Viddy Awards—administered and judged by the Association of Marketing and Communication Professionals (AMCP). The flooring manufacturer earned six Hermes Creative Awards for outstanding marketing strategy, creative campaigns and activations, and five Viddy Awards for outstanding achievement in video and digital production.

Among the highlights are the Platinum awards for four standout initiatives. One Hermes Platinum Award went to the “Every Step Matters” campaign, which successfully translated complex sustainability concepts into relatable human values, showcasing Tarkett as a leader in circular economy efforts. The campaign encouraged participation in Tarkett’s ReStart® take-back and recycling program, resulting in a 50% increase in materials diverted from landfills and a 939% growth in website traffic on sustainability pages. Another Hermes Platinum was awarded to Tarkett’s disruptive 2024 Design Days activation, an integrated marketing campaign centered around the launch of its flagship Layered Duality collection at the annual commercial interiors showcase hosted in Chicago’s Fulton Market. The campaign’s clutter-breaking content and 360-degree guerilla marketing approach achieved a 36% increase in leads from 2023 and a noteworthy 92% purchase intent among event attendees.

The Viddy Awards celebrated Tarkett’s excellence in storytelling and branded content. Among its Platinum-winning projects was “Designing with Dignity,” a compelling narrative campaign showcasing the company’s empathic, evidence-based approach to senior living design by advocating for thoughtful senior living spaces. The initiative reinforced Tarkett’s dedication to blending functionality with human-centric design.

“At Tarkett, marketing is about more than campaigns—it’s about creating experiences that connect, educate, and empower,” said Sonia Serrao, vice president of brand marketing at Tarkett North America. “These awards honor the humanity at the heart of our storytelling and the people who bring those stories to life.”

In addition to the Platinum wins, Tarkett earned two Golds and two Honorable Mentions in the Hermes Awards, as well as two Golds and one Honorable Mention in the Viddy Awards.

In their 19th year, the Hermes Awards are “one of the oldest and largest creative competitions in the world.” Founded in 1995, the Viddy Awards celebrate excellence in video production and marketing.

To learn more about Tarkett, visit tarkett.com.

About Tarkett
With a 140-year history, Tarkett is a worldwide leader in innovative and durable flooring and sports surface solutions, generating net sales of 3.3 billion euros in 2024. The Group has close to 12,000 employees, 24 R&D centres, 8 recycling centres, and 35 production sites. Tarkett designs and manufactures solutions for hospitals, schools, housing, hotels, offices, shops, and sports fields, serving customers in more than 100 countries. To build “The Way to Better Floors”, the Group is committed to the circular economy and sustainable development, in line with its Tarkett Human-Conscious Design® approach. Tarkett is listed on the Euronext-regulated market (compartment B, ISIN: FR0004188670, ticker: TKTT). www.tarkett-group.com

Every Step Matters
For years, Tarkett has raised the sustainability standards of the flooring industry. The company designs floors with transparency you can trust as it creates healthy impacts on indoor spaces and protects our air, water, soil, and every living thing. Tarkett’s ReStart® take-back and recycling program will either repurpose or recycle every type of flooring from any manufacturer. Its near-term science-based carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) and are fully aligned with the Paris Climate Agreement objective to limit global warming by 1.5 degrees Celsius. For more information, visit commercial.tarkett.com/sustainability.