Tarkett Wins 2 Atlanta Marketer of the Year Awards—for Second Consecutive Year
This marks the second consecutive year that Tarkett has been recognized at the AMY Awards, following two awards received in 2024. The repeat recognition reflects the company’s ongoing commitment to delivering exceptional customer experiences through innovation and creativity.
“Winning these awards for the second year in a row is a tremendous honor and a testament to the passion and dedication of our team,” said Sonia Serrao, vice president of brand marketing for Tarkett North America. “We are continually focused on enhancing how we serve and connect with our customers, and this recognition validates the hard work we’ve put into driving meaningful digital transformation across our brand.”
The Tarkett North America commercial website, which underwent a redesign in 2023, features enhanced UI/UX, an AI-driven chatbot functionality, SEO optimization and a more intuitive navigation system. As a result, the website delivers a visually compelling and highly functional experience with improved user experience, engagement and operational efficiency.
Tarkett’s use of AI in the new website, as well as its updated visualizers, earned it the Best Use of Innovation award. Unveiled with the redesigned website, the Tailored by Tarkett Visualizer Suite is a game-changer for architects, designers and commercial decision-makers. As the only fully connected visualization suite in the commercial flooring industry, the tool has set a new industry benchmark for digital visualization technology. In addition to the full-suite connectivity, key innovations within the tool include:
• Project boards that allow users to save colorway swatches, room-scene renderings and project materials
• The ability for designers to upload their own room photos for real-world visualization
• A first-of-its-kind carpet recoloring tool
Presented annually by the American Marketing Association of Atlanta, the AMY Awards highlight “companies and individuals who’ve made their mark on the Atlanta marketing scene during the previous calendar year,” according to the association’s website.
About Tarkett
With a 140-year history, Tarkett is a worldwide leader in innovative and durable flooring and sports surface solutions, generating net sales of 3.3 billion euros in 2024. The Group has close to 12,000 employees, 24 R&D centres, 8 recycling centres, and 35 production sites. Tarkett designs and manufactures solutions for hospitals, schools, housing, hotels, offices, shops, and sports fields, serving customers in more than 100 countries. To build “The Way to Better Floors”, the Group is committed to the circular economy and sustainable development, in line with its Tarkett Human-Conscious Design® approach. Tarkett is listed on the Euronext-regulated market (compartment B, ISIN: FR0004188670, ticker: TKTT). www.tarkett-group.com
Every Step Matters
For years, Tarkett has raised the sustainability standards of the flooring industry. The company designs floors with transparency you can trust as it creates healthy impacts on indoor spaces and protects our air, water, soil, and every living thing. Tarkett’s ReStart® take-back and recycling program will either repurpose or recycle every type of flooring from any manufacturer. Its near-term science-based carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) and are fully aligned with the Paris Climate Agreement objective to limit global warming by 1.5 degrees Celsius. For more information, visit commercial.tarkett.com/sustainability.
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