There’s a saying that I learned in my college marketing courses, “If they can see it, you can sell it” which means that, even if you’re dealing with an intangible item- life insurance, health insurance, or an idea-an illustration or visual effect will help you to be understood and project an... more

Let me start by saying there is no claim or complaint on the carpet we are about to discuss. A very good dealer friend of mine brought this situation to my attention and thought it was interesting enough to write about – I think you’ll agree... more

I got a call from a dealer I know, the other day and he told me about an experience he had with a manufacturer that he thought was worth sharing with you... more

I received a fax from a retail dealer the other day who has a problem with a Berber carpet made with a soft nylon fiber. His customer is complaining of dark areas in the traffic lanes in three bedrooms, a living room and hall, a total of 93 yards of carpet... more

How should a carpet perform, that is how should it look after being walked on repeatedly, in the same traffic lanes, over a given period of time? What significance does the construction of the product have on the overall performance,... more

I am not now, nor have I ever been fond of performance warranties on carpet. Whatever they cover in the first paragraph, they take away in the next three. The name warranty is perceived by the consumer as a guarantee that the carpet will not do something they don’t want it to... more