Beaulieu Area Rugs
Beaulieu Area Rugs
Beaulieu of America was
established in 1978 by Carl and Mieke Bouckaert as a producer of affordable
polypropylene oriental rugs. In 1981, Beaulieu became the first manufacturer to
produce its own fiber, extruding polypropylene. In the mid-1980s, Beaulieu began
to diversify its manufacturing operations, acquiring broadloom manufacturers
Conquest and Interloom. This acquisition strategy continued throughout the 1990s
with Beaulieu acquisitions of Coronet, Grassmore, Marglen, Columbus and Canada
's Peerless. The Peerless acquisition made Beaulieu the dominant producer in
In 1998, Beaulieu created four separate divisions operating under the Beaulieu
of America corporate banner: Beaulieu Residential, which consists of the
Columbus , Marglen and Coronet brands), Beaulieu Commercial and Beaulieu Fibers.
In 2000, Beaulieu Residential launched its new marketing strategy of licensing
brands for its floor covering products, brands such as Laura Ashley & Waverly.
Beaulieu Residential will be
extending it’s popular Waverly brand with an exclusive assortment of hand-made,
hand-tufted area rugs. The Waverly Rug Collection were introduced to floor
covering retailers at Surfaces 2001 held in Las Vegas Jan. 31 – Feb. 2, 2001.
The collection will be labeled under The Luxury Collection, Waverly’s top end
collection for fabrics, carpet, and rugs. The rugs will be merchandised to fit
into existing Waverly Galleries, currently featuring broadloom carpet only, and
have been developed to exclusively coordinate with the entire Waverly line of
The Waverly Luxury Collection of rugs includes 20 different patterns of three
different qualities of hand-made wool rugs with several of the patterns based on
exclusive Waverly fabric designs. Of the collection, seven are hand-tufted, Full
Cut rugs; eight are hand-tufted, hand-hooked Petit Point rugs; and five are
hand-tufted, hand-hooked Microhook rugs for the most colorful and detailed
designs. Three of the Microhook rugs include silk accents for the ultimate in
luxury and sophistication.
The Waverly Rug patterns range from traditional to contemporary with several
very formal looks. Beaulieu Residential designers worked hand-in-hand with
Waverly stylists to develop the collection. The rugs are available in nominal 6
x 9 and 9 x 12 sizes and sold through participating Waverly Carpet Galleries
nationwide. Retail price points on the rugs range from $400.00 to $1400.00.
For more information on
Beaulieu area rugs, please click on the links below.
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