CALHOUN, Ga. February 9, 2023—In 2023, Pergo will strengthen its leadership in performance flooring with the introduction of Pergo Elements Ultra to the specialty retail market. This brand-new price tier will offer 16 SKUs of worry-free waterproof wood with premium attached pad and innovative technologies.

“With the dominance of waterproof and pet resistance as top requirements from consumers, retailers need exclusive products to drive demand in 2023,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface. “Our retail partners value the power of the Pergo brand, the most recognized, trusted and preferred brand in wood plank flooring, and we look forward to delivering even more differentiation this year with Pergo Elements Ultra.”

Joining the Pergo Elements Originals and Preferred tiers, the Ultra tier will feature Signature Technology™, WetProtect® and CleanProtect®. Pergo Elements Ultra is the only collection available in the marketplace that combines these industry-leading technologies.

Signature provides premium texture and a high-definition clarity finish for authentic hardwood realism.

WetProtect offers the right kind of waterproof with water-tight joints, a proprietary waterproof finish and a lifetime surface and subfloor warranty.

CleanProtect features antimicrobrial properties built in to protect the floor.

Additionally, Pergo Elements Ultra is steam cleanable – providing the highest level of waterproof protection so floors can be both wet and steam mopped. The attached foam pad simplifies installation, adds warmth under foot and absorbs impact to ensure that the joints remain tightly locked.

“With the addition of the Ultra tier, Pergo Elements provides retailers with the ability to appeal to any consumer, no matter budget or style preference, with trade ups perfect for every lifestyle,” said David Moore, Mohawk’s senior product director, wood.

Mohawk will provide first-class marketing support for Pergo Elements through new merchandising, Omnify and dealer advertising options.

The Pergo Elements line will coordinate with Performance Accessories products to offer innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.

For more information on Pergo Elements, visit MohawkToday.com or speak to a local sales representative.