Article Number: 22386
UltraWood Featured on Home Makeovers for Secret Celebrity Renovation
CALHOUN, Ga. August 10, 2021— More celebrity moments are being made on Mohawk. Designers selected UltraWood, the ultimate performance hardwood, for homes on Secret Celebrity Renovation. In the new CBS reality series, big names in sports, music and entertainment get the chance to gift a surprise home renovation to a loved one who helped guide them to success.

Chosen for the Wayne Brady and Eve segments, UltraWood offers the authentic, classic grain patterns only found in natural wood—but now with added durability and reliability from the best of Mohawk’s innovative technologies. Featuring complete waterproof protection from surface to subfloor, UltraWood is also made to resist scratches, wear and dents.

“After working with the show’s design team and learning about the different spaces, the use of UltraWood’s Crosby Cove collection was the perfect choice for these deserving homeowners,” said Seth Arnold, Mohawk’s vice president of marketing, wood and laminate. “Launched this year, UltraWood will provide them with the high-performance they need along with genuine hardwood looks they can’t get anywhere else. We are excited to see the reveals and follow along to see what the stars participating in action during the renovation process.”

The show’s premier featured Wayne Brady, popular actor and talk show host of The Wayne Brady Show. Brady worked with host Nischelle Turner of Entertainment Tonight, contractor Jason Cameron of Man Cave and interior designer Sabrina Soto of Trading Spaces on his aunt’s home in Orlando, Florida. His aunt, alongside his grandmother, helped raise him and still hold a special place in Brady’s heart.

The second surprise makeover featuring UltraWood was for Eve, a GRAMMY®-winning artist and talk show host, giving back to her mother in Philadelphia. As a single mother, she kept Eve from going down a troubled path and acted as a second mother to Eve’s friends. To show appreciation, Eve surprised her mother with innovative floors that are designed to last a lifetime.

To catch up on these episodes and see UltraWood in real homes, visit cbs.com/shows/secret-celebrity-renovation. To learn more about UltraWood, visit mohawkflooring.com.

About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.




Related News

Thursday, January 20, 2022

Web Design

Thursday, January 20, 2022

Mobile-Friendly Web Design
Flooring Website Design
Building Flooring Websites since 1996

Zip2Biz is a perfect match for non-techies flooring retailers planning to launch their own websites, as well as for flooring dealers whose current website design is difficult to maintain, costing them too much money, or they would rather be selling flooring than dealing with a website?

learn More  
Mobile-Ready Web Design