Daltile Launches Chic “Elevated Elements” for Commercial Design
"Elevated Elements makes the lives of commercial architects, interior designers, specifiers, and builders easier, by offering up a ready-made palette of beautiful neutrals to use in the design of commercial settings,” said Whitney Welch, vice president of commercial sales for Dal-Tile Corporation. “Elevated Elements’ neutrals can easily be mixed and matched to create endless possibilities. This well-thought-out assortment saves time, and time is money in commercial design, letting these professionals move more quickly down the road to completing their projects. These curated series were specifically selected because they are in stock and ready to go today. Daltile’s Elevated Elements have the unmistakable hallmarks of style and fashion, elevating the artistry of a space. These colors, sizes, and shapes reflect the level of sophisticated design needed in today’s commercial arena.”
Included in the new Elevated Elements campaign are select tiles from Daltile’s Median, Chord, and Astronomy collections. These porcelain tiles come in a range of on-trend neutrals, in all of the right sizes, to bring the look of stone, plaster, cement, and limestone to interior spaces. Perfect for floors, walls, and countertops. As an added feature of Elevated Elements, certain tiles also include StepWise technology for 50% more slip-resistance than regular tile, making these options great for indoor to outdoor design.
“It was important to wrap this launch in a marketing campaign that accurately reflects the fashionable staple these products encompass,” said Amber Leigh Martinson, senior director of marketing for Dal-Tile Corporation. “The vibe of Elevated Elements’ merchandising, digital, and social support is one that proclaims these products are eye-catching, yet sophisticated and an expression of Modern American Luxury.’”
About Daltile
Daltile is the industry-leading brand of ceramic, porcelain, glass, metal, and stone tile as well as mosaics, extra-large slabs, countertops, exteriors, and roofing tile. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards, and gallery design centers that service a robust network of trade customers. Daltile products are also sold through independent flooring retailers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Instagram, Pinterest, LinkedIn Facebook, Twitter and YouTube.
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