SCRANTON, PA. July 1, 2021 -Arley Wholesale, Inc., the family-owned, third-generation wholesale supplier of ceramic, porcelain, stone, glass mosaic tiles and sundry materials has entered into a highly structured strategic alliance with Salesmaster Flooring Solutions.

According to Arley’s President, Scott Levy, “We are excited to partner with Salesmaster. Our strength with porcelain and ceramic products in the residential market merged with Salesmaster’s strength in resilient floor covering as well as their offering of substrate solutions in the commercial market make this an ideal fit. It’s been a few years in the development, but now we’re ready to really attack the marketplace together.”

In tandem, the companies will expand distribution throughout the East Coast with a concentrated effort for Salesmaster on commercial specifications and additional products into Arley’s residential customers. In doing so, clientele will be recipients of added value via their best-in-class manufacturing partners. This move also reinforces both companies’ position as a premier flooring solutions provider.

Each will remain independently owned with its own personnel and fleets. All decisions by each company will continue to be made independently.

“The alliance with Arley is in step with our company’s philosophy of treating each customer, vendor, and employee with the highest level of respect,” stated Tony Giannattasio, Executive Vice President of Salesmaster. “We will be offering our existing customers an all-encompassing flooring source and solution, which includes quality products in the porcelain and ceramic market. The aligning of our companies’ respective strengths will better serve our combined marketplace and deepen our roots throughout the Northeast. This Strategic Alliance will be greatly beneficial to our combined customers, manufacturers, and employees, while maintaining our existing ownership and identities. In this scenario, everyone wins! “This strategic alliance makes Salesmaster a more complete and relevant company within our existing commercial market,” continued Giannattasio. “And with Salesmaster’s waterproof flooring and other flooring installation solutions, Arley elevates to a more complete and relevant company within its existing residential market.”

Levy concluded, “We look forward to increased benefits generated by this strategic alliance including increased sales opportunities, deeper logistics, increased marketing opportunities, stronger buying power, improved IT abilities... and much more. Our companies will be working together for the mutual and synergistic benefit of both firms, our existing manufacturers, and our customers, as well. Frankly, this strategic alliance is equivalent to 1 + 1 = 3.”

About Arley Wholesale
Family-owned for three generations, Arley Wholesale remains the tile and stone supplier of choice by providing exceptional customer service, selection and stability to its customers. Arley Wholesale, Inc. 700 North South Road, Scranton, PA 18504. www.arleywholesale.com

About Salesmaster Flooring
Established in 1961, Salesmaster is one of America's top flooring distributors, servicing the northeast United States from multiple stocking warehouses. Focused on the commercial marketplace, Salesmaster has 18 sales representatives on the road, including architectural & design specialists as well as seasoned technical professionals. The firm owns a fleet of 15 trucks, including five tractor-trailers, allowing the company to create outstanding logistical solutions for its clientele. Much of Salesmaster’s success can be attributed to its steadfast philosophy of treating each customer, vendor and employee with the highest level of respect. www.salesmaster.com

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