Dallas, TX – August 16, 2018 – In its over 250 company-owned Sales Service Centers nationwide, Daltile is now selling Nue Tile DemoFlex underlayment to make removal of installed Daltile ceramic and porcelain tile fast, clean, and easy.

“DemoFlex self describes as an underlayment that makes tile removal 10x faster,” said Jay Samber, senior director of installation product sales, Dal-Tile. “Daltile is making this underlayment material available in all of our SSCs nationwide, because using it beneath installed tile turns a 2-day demo job into a 2-hour easy removal process. Bringing the availability of DemoFlex to our customers at the point of their tile purchase adds additional value to the high level of service and expertise that they already experience when using Daltile for their projects.”

“DemoFlex is essentially a sheet that is easily and inexpensively adhered to the substrate and is immediately ready to install tile on top of,” added Samber. “Then, when it comes time to repair a single tile or change out an entire tile floor, the individual tile, mortar, and grout can be easily lifted up and come out together in one piece. Removal will not cause damage to backer boards or electric radiant heating systems. Another benefit is the absence of silica dust during tile removal. This makes the removal process healthier and greener.”

DemoFlex underlayment has undergone extensive TCNA testing and received the Extra Heavy Traffic Classification via ASTM C627 Robinson tests which means it is suitable for heavily trafficked areas, such as shopping malls, airports, or even where forklift or pickup truck traffic is present. DemoFlex has also exceeded TCNA High Performance Crack-Isolation in ANSI A118.12, and is highly cost competitive.

For additional DemoFlex product information, visit Nuetile.com. For additional Daltile product information, visit daltile.com.

About Daltile
Daltile is the industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Facebook, Twitter and YouTube.