Bostik announces Sponsorship & Special Promotion for Le Tour de France
For the fifth year in a row, Bostik, Inc., a world leader in adhesives and installation systems for building construction, will be an official partner of Le Tour de France, the world’s most renowned cycling competition, which takes place from June 25th through August 31st of this year.
Bostik’s Eric Kurtz, Market Manager - Hardwood, Resilient & Surface Preparation Systems, stated, “We are proud to sponsor the Tour de France once again in 2018… and, we want to get our hardwood flooring contractors involved! To do so, we are discounting all bicycles available in the Bostik Pro Rewards™ Contractor Loyalty Program program by 25%! Furthermore, we are doubling points in the program for every pail of Ultra-Set® SingleStep2™, GreenForce™, Bostik’s BEST®, and Vapor-Lock™ adhesives purchased during the promotional period.”
Bostik’s Tour de France promotion will take place concurrent with the actual competition’s timeline.
Signing up for this program is simple. Contractors are urged to sign up at www.awardlink.com/bostik by accessing Bostik Pro Rewards through the Bostik app.
“Every aspect of our business is becoming more competitive,” added Scott Banda, Bostik’s Director of Marketing & Business Development. “As a French-owned firm, it makes all the sense in the world for Bostik to be a major sponsor of this world-class, France-based athletic event! ”
About Bostik, an Arkema Company Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.95 billion, the company employs 6,000 people and has a presence in more than 50 countries. For the latest information, visit www.bostik.com.
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