Article Number: 10474
Capel Rugs Taking Texture to a New Level with Summer Market Introductions
Troy, N.C. — Texture will play a starring role in the Capel Rugs showroom at the summer markets in Atlanta and Las Vegas as the trend-setting rug source introduces three new creative collections with a plush hi-lo feel.

At the Atlanta International Area Rug Market being held July 10 to 16, Capel Rugs will be exhibiting in AmericasMart, Space 3-D-1. At the Las Vegas Market taking place July 29 to August 2, Capel Rugs will exhibit in the World Market Center, Space A-133.

Leading the way, Cambria is a timeless transitional collection of differing designs with rich, monochromatic colorways and intricate detailing. Made in India of a viscose-wool blend, Cambria features a double-back, hand loomed construction that comes to life with subtly layered hues and overtufted details. A hi-lo pile adds extra interest. Four colorways are available, including pearl, fog, azurine (here) and sand. Sizes include 3' x 5', 5' x 8', 8' x 10' and 9' x 12'. A 5' x 8' rug may retail for $1,149.

"Cambria has an elegant, fresh transitional spirit that makes it very adaptable to a wide range of room settings," said Cameron Capel, president — sales and marketing for Capel Rugs. "It also has a fabulous price, which adds to its appeal."

Capel Rugs' second introduction for the summer markets is Dara, a collection of flat woven, 100% undyed wool designs in three neutral colorways — flint, smoke (here) and natural. Made in India, each pattern features a hi-lo texture with a lovely border of fringe. Sizes include 3' x 5', 5' x 8', 7' x 9' and 8' x 11'. A 5' x 8' rug may retail for $440.

"Dara is a lush, textural design that uses a 'popcorn' stitch to create cool triangle and diamond patterns," Capel said. "We think it will be a big hit at market due its fashionable design and equally attractive pricing."

Rounding out Capel's latest introductions, Greyson is a contemporary-leaning collection with a thick pile distinguished by repeating geometric patterns and clever combinations of light and dark tones. Made in Egypt of 100% olefin, Greyson features a machine-made, Wilton woven construction with an added artistic carving as a drop stitch for enhanced color separation and definition. Three colorways are available — cobblestone, storm (here) and gunsmoke. Sizes include 3'11" x 5'6", 5'3" x 7'8", 7'10" x 11' and 9'2" x 12'5". A 5'3" x 7'8" rug may retail for $299.

In addition to these three imported collections, Capel Rugs also is expanding its popular program of made-in-the-U.S. rugs with a new braided design called Woodbridge. Available in four colorways, Woodbridge is made of plush polypropylene yarns that are first knitted, then braided in a cross-sewn rectangular shape. Durable and easy to care for, Woodbridge also is reversible.

"We are very excited about these fresh looks we'll be introducing in Atlanta and Las Vegas," said Capel. "Texture is so important in today's market, and we'll be featuring loads of texture in this latest round of introductions."

Each of the new collections also offers a strong value, Capel said, providing an additional enticement for consumers.

"The economy seems to be rolling along, for the most part, and that's making this another good year for home furnishings," Capel said. "But generating business is never easy, so we want to do everything we can to help our retailers and designers capture more rug sales."

As part of that effort, Capel will be offering a 20% discount on new intros during market if buyers mention the code PRJ18.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs and woven rugs made in North Carolina for 100 years, the finest hand knotted rugs, best selling hand tufted rugs, innovative outdoor rugs and kids rugs. To see more from Capel Rugs' program, visit CapelRugs.com.




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