CALHOUN, Ga. April 23, 2018— Consumer savings and Karastan retailers’ use of innovative promotional tools will spark the 2018 National Karastan Month. Hosted from April 26 through June 4, 2018, this annual event is even more exciting this year because Karastan is celebrating its 90th anniversary.

“For 90 years, consumers have selected Karastan for its superior craftsmanship and distinctive elegance,” said Bill Storey, senior vice president of Karastan. “National Karastan Month offers significant consumer savings and extensive promotional campaigns nationwide.”

Storey continued, “Karastan creates woven and tufted carpets with timeless design choices—fresh colors, exquisite patterns, new textures and innovative fibers that will always be perfectly in style. Each one is beautiful. And each one lives beautifully. This hasn’t changed in 90 years.”

To assist in driving the success of National Karastan Month, retailers will have access to an assortment of resources to showcase Karastan’s signature styles and help attract consumers to their stores. Retailers are provided digital advertising solutions, exclusive Promoboxx campaigns for sale content to make social media easier and consumer-facing promotion from Karastan’s Live Beautifully blog. They can also enroll in Omnify, the flooring industry’s only omni-channel solution for fully integrated in-store and online marketing. Omnify, simple connected retail, has proven to deliver results in sale events like this one.

Consumers can take advantage of Karastan’s up to $1,000 rebate offer on select Karastan styles ranging from beautiful wool carpets to family-friendly SmartStrand Forever Clean with All Pet Protection & Warranty to Kashmere Nylon.

Additionally, participating retail stores will be offering special financing. Karastan’s select partnership with Synchrony Financial, which allows shoppers to take advantage of no interest financing during this special pricing period, as well as the Karastan Credit Card make National Karastan Month purchases even easier.
For more information about Karastan and the sale, visit karastan.com.

About Karastan
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include American Olean, Daltile, Durkan, IVC, Marazzi, Mohawk, Pergo, Quick-Step and Unilin. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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