Article Number: 10297
Multi-Brand Strategy Provides Ultimate Offering
Dallas, TX – January 29, 2017 – At the upcoming Surfaces 2018 tradeshow, the Daltile, Marazzi and American Olean brands will be showcased together in one expansive booth, effectively demonstrating how in the marketplace, each of these brands fully functions as a distinct stand-alone product line while also successfully serving together as the ULTIMATE OFFERING for consumers.

“Daltile, Marazzi and American Olean are the most influential brands in the industry, and have been known and respected for years,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “We’re proud to have each of these brands in our portfolio, serving distinctive roles in the tile industry. We are able to showcase the breadth and depth of our product offerings through these three brands to satisfy any style and price point. Each brand claims its own unique personality and place in the market.”

The three brands have been positioned in the marketplace as follows:

• Daltile: With products and styles for every budget, Daltile delivers the broadest and best selection of tile, natural stone and countertops with unmatched availability. Daltile helps its customers bring any design imaginable to life.

• Marazzi: Offering trend-forward designs with a flair for bold Italian style, Marazzi is the brand that delivers tile for homeowners and designers to create stunning and unique spaces.

• American Olean: American Olean is the proven tile brand of choice for architects and designers – known and trusted for nearly a century to deliver sophisticated designs, incomparable commercial expertise, outstanding tile and stone products as well as unsurpassed service and distribution.

“Each of our brands brings award-winning style and design to the market,” said Thorn-Brooks. “Beautiful, custom spaces are our passion. From classic to contemporary, traditional to bold, we design products that will bring any style you can imagine to life.”

“We offer a heritage of quality – the Daltile brand has been synonymous with quality products and outstanding service for more than 70 years, American Olean for almost 100 years,” added Thorn-Brooks. “Consumers enjoy extraordinary value when purchasing any of our products. As the industry-leader, our in-house design, manufacturing and distribution allow us to deliver affordability along with the style and design our customers demand.”

About Daltile
Daltile is the industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Facebook, Twitter and YouTube.

About Marazzi
With a bold vision for the future, Marazzi built the first Italian-owned ceramic manufacturing plant in the U.S. in 1982, assuring domestic access to world-renowned technology and style. Manufacturing a vast array of quality tile products, including porcelains, glazed ceramics, glass mosaics, natural stones and metallics, the brand continues to evolve for the savvy homeowner and designer. Bold, daring and occasionally over the top, Marazzi provides captivating designs that integrate Italian style into exciting and imaginative environments. For more information, visit marazzitile.com and follow Marazzi on Facebook, Twitter, Pinterest and YouTube.

About American Olean
Since 1923, American Olean has been offering an extensive array of quality tile products. Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction. For more information, visit americanolean.com and follow American Olean on Facebook, Twitter, Instagram, Houzz and Pinterest.




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