CALHOUN, Ga. Dec. 7, 2017— Durkan, the hospitality flooring brand of Mohawk Group, announced today that the dscvr18 Student Design Competition, in partnership with NEWH, is now accepting artwork submissions for the annual hospitality design contest. The dscvr program exists to exhibit the talent of designers in the hospitality field and contribute toward the education of future designers within the industry.
“Dscvr18 is a way for us to make a greater impact on the industry and a way for us to mentor the designers that are coming up behind us,” said Elizabeth Bonner, creative design director for Durkan. “Designing carpet might be an avenue many students haven’t thought about and it’s always fun to see what the next generation of designers is looking at and responding to—and how that might translate to flooring design.”
Design students currently enrolled in a college or university are invited to participate in this rare opportunity within the hospitality flooring sector, which is sponsored each year by Durkan and NEWH, a leading networking organization for hospitality industry professionals. Dscvr18 is open to students who are members of NEWH, with student membership offered free of charge. College faculty within interior design programs are encouraged to implement the competition as part of their curriculum.
“This competition keeps the industry moving with a fresh, young twist on design. It also makes students think about the continuity of flooring design throughout a project,” said Shelia Lohmiller, executive director of NEWH. “The Durkan and NEWH partnership is key because it molds together what students need most: opportunity, networking, experience and funds for college.”
Student designers will submit concepts for flooring in standard ballroom and pre-function settings that are created as separate components that coordinate with one another, with the number of colors not to exceed 12. Entrants are encouraged to view the floor spaces as blank canvases that become one large design. Submissions will be reviewed by a panel of Durkan associates that serve in a variety of capacities across different departments within the company. Entries will be judged based on concept, presentation and market feasibility.
“We receive entries from students at all levels of graphic design,” added Bonner. “We’re looking for designers who can utilize their tools in the best way possible at the level they find themselves—it really doesn’t have to be complex to be a viable entry.”
The top two submissions will be awarded trips to Las Vegas for the Hospitality Design Expo, where one grand prize winner will be announced on-site as the recipient of the competition’s first place award and a $2,500 NEWH scholarship from Durkan on May 2, 2018. A second-place winner will also be recognized with an award and $1,000. Designs from the top five finalists will be on display in the Durkan booth at the trade show. Additionally, Durkan will promote and catalog all winning designs.
“The dscvr competition has really opened my eyes to the carpet field and with Durkan and newer technologies like Definity, it’s made me pay more attention to flooring and designers in the carpet industry,” said Megan Cook Turner, 2017 grand prize winner. “It has been a huge resume builder and has helped round out my portfolio. Designing specifically for carpet is a completely different challenge and I’m really enjoying it.”
Turner, who has since graduated from Utah State University with an interior design degree, is currently working with Durkan on a new carpet collection for hospitality.
The submission window for dscvr18 is open now through Friday, March 23, 2018. All entrants must begin their submission by registering through an online form found at Durkan.com/dscvr. Only one entry per person is allowed and entries cannot be returned. Additionally, professional carpet designers including freelance designers commissioned by a carpet manufacturer or a staff designer for a carpet manufacturer are not eligible. To be eligible and become a member of NEWH, visit NEWH.org/join.
For additional information about the Durkan dscvr18 Student Design Competition including rules, eligibility, specific design requirements, terms and conditions, please visit the dscvr website: Durkan.com/dscvr.
From the hotel lobby and corridors to guest rooms and ballrooms, casinos and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and high style, high-performance hospitality flooring solutions. Durkan’s products are offered in a wide range of exclusive innovative pattern and texture technologies, including Definity™, an advanced generation precision sculpturing technology that produces the highest definition of texture, pattern and color available in hospitality carpet; and Synthesis™, which provides a three-dimensional layering effect using a custom base and Precision Dye Injected (PDI) surface that enables unprecedented image quality. Durkan is the hospitality brand of Mohawk Group, a leading commercial flooring manufacturer and a pioneer in the design of sustainable flooring.
NEWH is the premier networking resource for the hospitality industry, providing scholarships, education, leadership development, recognition of excellence, and business development opportunities. It’s about scholarship, education and business networking. Since its inception, the organization has awarded over $5 million in scholarships to students pursuing a major within the hospitality industry. Members of NEWH, Inc. are professionals actively engaged in development, management and operations, architecture, communications, design, distribution, education, manufacturing, production, purchasing and sales of the hospitality, food service, senior living and related industries.