Article Number: 10236
Belknap White Group Hosts FlooringPlus Annual Convention
MANSFIELD, MASSACHUSETTS – The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, hosted its 17th Annual FlooringPlus Convention held in upstate New York at Bolton Landing’s Premier Luxury Resort, The Sagamore.

Scores of retailers, vendors, exhibitors and sponsors turned out for the 17th Annual FlooringPlus Convention, October 22nd and 23rd, which is open to FlooringPlus Members only.

This year’s convention focused on BWG’s tradition of empowering its FlooringPlus Members. This two-day event featured keynote speaker Jay Rifenbary, whose presentation “No Excuse!” discussed incorporating core values, accountability and bringing balance into one’s life and career.

Additional breakout sessions focused on marketing and the importance of consistent advertising, effective website marketing, promoting consumer financing options and the often forgotten importance of “making customers feel appreciated.”

Other sessions included important technical issues such as “Focusing on Moisture Control.” Attendees learned about new products and services during the events’ two-day “Product Showcase.”

The main event featured was BWG’s awards presentation luncheon and ceremony. This year, BWG recognized the following award recipients:

• BWG Highest Percentage Increase - Floor and Home Inc. Westwood NJ -Tony and Kathy Sicilla
• BWG Cross Corporate Account of the Year - Lee Appliance Plattsburgh, NY - Gary and Shelly Bertrain
• BWG Dealer of the Year - Elite Flooring Specialist - Hartford, CT

“Our 17th Annual Convention was a resounding success,” said BWG President, Paul Castagliuolo. “Thank you to all suppliers, service providers, employees and participants who joined us to renew friendships, forge new relationships and help plan for our shared future,” Castagliuolo added.

The Belknap White Group created the FlooringPlus Loyalty Program to provide their customers with ongoing cogent information on merchandising, marketing, technology, education and business resources. Members enjoy the benefits of a group program… while maintaining its independence and identity with great flexibility.

Photo Caption: Tony & Kathy Sicilia of Home & Floor, Inc. in Westwood, NJ. They were awarded the BWG Highest Percent Increase Award among our Flooring Plus Dealers. Far Right: Bill Prescott, BWG Vice President

For more information on BWG’s FlooringPlus Program, visit the website at

Headquartered in Mansfield, MA, The Belknap White Group is one of the leading full-service, hard-surface flooring distributors in the United States. Family-owned-and-operated for over 35 years, The Belknap White Group strives to deliver excellent service, while partnering with industry-leading suppliers to deliver an extensive portfolio of premium flooring products. We have nine showrooms and distribution locations across New York, New Jersey and New England featuring hardwood, resilient, ceramic and supplies for all residential and commercial applications. For more information about The Belknap White Group, visit

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