Article Number: 10214
Mohawk's PR Campaigns for Women and SmartStrand Silk Reserve Earn Phoenix Awards of Excellence
CALHOUN, Ga. November 6, 2017 — Mohawk was recently recognized with three 2017 Phoenix Awards of Excellence by the Georgia Chapter of the Public Relations Society of America (PRSA) for its public relations campaigns focused on fighting breast cancer and the introduction of SmartStrand Silk Reserve.

“All three of these campaigns are dear to our hearts and have produced great results for our business and customers,” said Mollie Surratt, Mohawk’s senior director of public relations and inbound marketing. “Mohawk has a long relationship with the Susan G. Komen organization and has supported the fight against breast cancer every step of the way. As for SmartStrand Silk Reserve, we are proud of the innovations that have made this product the softest, most durable, easiest to clean, pet-friendly carpet on the planet.”

Mohawk won a Phoenix Award of Excellence in the following categories:

• Internal Video Programs: Mohawk Komen Video Featuring Brian Carson. Mohawk produced a video, that included an interview with Mohawk President Brian Carson on his family’s experience with the fight against breast cancer. The goal of the video was to help spread awareness of the disease and Mohawk’s Cushion the Fight program and to increase Mohawk retailer participation on social media. The result: 97 percent of eligible Mohawk retailers participated in the #CushionTheFight social media campaign, making it the third largest Mohawk retailer social media campaign to date.

• Events—Consumer Products: Mohawk’s Cushion the Fight at Komen 3-Day. At the Philadelphia 3-Day event in 2016, Mohawk distributed more than 1,000 rolls of SmartCushion at stations situated throughout the event’s campout areas. Tied with a pink ribbon and sporting Mohawk’s SmartCushion logo, each piece was 6' long by 72" wide and available for the participants to use under their sleeping bags.

• Satellite Media Tours: SmartStrand Silk Reserve Satellite Media Tour. Mohawk enlisted HGTV celebrity host and top contractor, Chip Wade, to embark on a satellite video and radio tour. SmartStrand Silk Reserve was selected as one of the top home improvement products to recommend and display in the live satellite interviews.

The Phoenix Awards, which were announced on November 2, 2017, is an awards competition designed by PRSA Georgia to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia.

To learn more about SmartStrand Silk Reserve and Mohawk’s partnership with Susan G. Komen, visit mohawkflooring.com.

About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.





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