CALHOUN, Ga. October 3, 2017—Launched on September 17, 2017, the Mohawk Anniversary Sale provides consumers with special pricing, instant rebates and financing options on a wide array of in-demand soft and hard surface products, while also introducing brand new digital resources and social marketing strategies to position retailers for prime success through October 28, 2017.

A $500 instant rebate on select SmartStrand Ultra Forever Clean, SmartStrand Silk Forever Clean, Wear-Dated SoftTouch, EverStrand carpet, ceramic, hardwood, laminate and vinyl products drives retail traffic, centrally located on mohawkflooring.com/sale, supporting a major focus on online leads. Coupled with 36 months equal payments, no interest financing opportunities, consumers have greater flexibility when making purchases before the peak retail holiday shopping season.

To seamlessly connect the online, in-store and product experience, and ultimately empower retailer success, Mohawk has also debuted the sale on the industry’s first and only omni-channel solution, Omnify. Omnify retailers can optimize their individual strategies and collect customer data, while engaging consumers, automating marketing campaigns, accessing premium content and key measurements all in one central dashboard.

“This is simple connected retail. Omnify can change the way that sale events play out for our retailers,” said Seth Arnold, vice president of residential marketing for Mohawk. “By empowering independent retailers with the best tools, we can help position them to have their most successful Mohawk Anniversary Sale to date. Maximizing the digital space will not only benefit their sale, but also set up even greater long-term marketing efforts for each specific business.”

Along with local and in-store advertising materials, Mohawk’s additional partnerships with Yelp and BuzzLocal create even more chances for retailers to drive leads, generate reviews and reach new audiences. Also, Mohawk’s industry-leading Lead Booster program optimizes search engine marketing activity to maximize local market reach for every retailer.

For more information about Mohawk, visit www.MohawkFlooring.com.


About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.