CALHOUN, Ga. Aug. 30, 2017—As an official supplier of the 2017 IRONMAN® 70.3® World Championship, Mohawk Industries will be supporting some of the world’s most elite athletes as they gather Sept. 9–10 in Chattanooga, Tenn. for the competition of their lives.
More than 4,500 athletes representing more than 90 countries, regions and territories and ranging in age groups spanning 18 to 89 will participate in the world-famous long-distance triathlon. Mohawk Group’s Spectrum V30 commercial broadloom carpeting (in Blaze Red) will greet participants at all transition areas. Completing their race, competitors will stride across a finish line covered in Durkan Synthesis Ripple PDI carpeting featuring IRONMAN 70.3 and Mohawk Industries logos.
“Competing in an IRONMAN 70.3 is a true challenge for athletes seeking to push their limits,” said Michel Vermette, president of Mohawk Group, the commercial division of Mohawk Industries. “We at Mohawk believe in better and understand that commitment to excellence. Our flooring products stand for the relentless pursuit of durability and outstanding performance. As the leading global flooring manufacturer, Mohawk is honored to support these amazing athletes and to partner with a world-class name in sports, health and fitness.”
Mohawk will not just be providing the carpet. Employees have volunteered to spend a portion of their weekend to staff one of the aid stations along the race course. There they will distribute water and nutrition while cheering on athletes as they take on a 1.2-mile swim, 56-mile bike ride and 13.1-mile run.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, Russia and the United States.