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Mohawk University - (3) 1-Day Training Seminars

Event
Day 1 - Grow Your Business Through Outside Sales/1 Day Seminar - RS2003 (.7 CEU) - $209

Who Should Attend - Senior Sales Associates, Managers, and all who want to grow their business. This course is designed to help retail stores increase revenues and broaden their business through insurance, builder, contractor, and other outside selling channels. It will provide retailers with the proper foundation as well as an action plan to help jumpstart an outside sales program.

Course Objectives – You Will Learn:

The difference between retail and outside selling
The twelve steps that will make you successful as an outside sales person
The power of a selling attitude
How to identify and grab the attention of quality prospects
The power of networking
How to use the phone effectively and how to do a pre-call plan
How to create action plans for various outside selling channels

Day 2 - Product Knowledge Carpet / 1 Day Seminar - RPK1101 (.7 CEU) - $209

Who Should Attend – New Sales Associates, Senior Sales Associates, and all who desire to learn more about carpet product knowledge.

In order to be an effective sales person you must first understand your product. Carpet Product Knowledge is a key fundamental that every flooring retail sales person should understand. This course will take you from fiber to finish in understanding how carpet is made, it will teach you the various types of carpet, and finally it will teach you the six essential elements of long-term carpet performance.

Course Objectives – You Will Learn:

The six basic pillars of carpet performance, which includes fiber engineering, carpet construction, style and color, cushion, installation, and maintenance
Why some carpets have to be made from staple yarn
How to create realistic expectations about carpet wear and appearance
How to identify manufacturing defects from installation problems
The real difference between wool, nylon, olefin, and polyester carpet
The advantages and disadvantages of the various types of products

Day 3 - Maximize the Value of Your Brand /1 Day Seminar - RM1005 (.7 CEU) - $209

Who Should Attend – Owners, Managers, Senior Sales Associates, and all who want to improve their competitive advantage, sales, average ticket, margins, and closing rate.

Your ability to maximize your brand value will enable you to join the ranks of top companies that build and leverage their brand strengths to create greater company and personal value. You will leave understanding what a brand is and what it can do for your company. Finally, you will acquire the tools and skills that help you leverage your brand in your market to increase profitability.

Course Objectives – You will learn:

The power and purpose of branding
The basics of creating and building a brand
How a strong brand has equity
Why it is in a retailer’s best interest to build a brand
How brands increase customer loyalty
The two dimensions of branding
How to brand your business
How to create a powerful marketing message
Event:Mohawk University - (3) 1-Day Training Seminars
Start:8/1/2007Contact:Mohawk University
Ends:8/3/2007Phone:1-800-664-2958
Location:Double Tree HotelFax:
Detroit, MILink:http://www.mohawk-university.com/

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