Mohawk University - (3) 1-Day Training Seminars
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Day 1 - Grow Your Business Through Outside Sales/1 Day Seminar - RS2003 (.7 CEU) - $209 Who Should Attend - Senior Sales Associates, Managers, and all who want to grow their business. This course is designed to help retail stores increase revenues and broaden their business through insurance, builder, contractor, and other outside selling channels. It will provide retailers with the proper foundation as well as an action plan to help jumpstart an outside sales program. Course Objectives – You Will Learn: The difference between retail and outside selling The twelve steps that will make you successful as an outside sales person The power of a selling attitude How to identify and grab the attention of quality prospects The power of networking How to use the phone effectively and how to do a pre-call plan How to create action plans for various outside selling channels Day 2 - Product Knowledge Carpet / 1 Day Seminar - RPK1101 (.7 CEU) - $209 Who Should Attend – New Sales Associates, Senior Sales Associates, and all who desire to learn more about carpet product knowledge. In order to be an effective sales person you must first understand your product. Carpet Product Knowledge is a key fundamental that every flooring retail sales person should understand. This course will take you from fiber to finish in understanding how carpet is made, it will teach you the various types of carpet, and finally it will teach you the six essential elements of long-term carpet performance. Course Objectives – You Will Learn: The six basic pillars of carpet performance, which includes fiber engineering, carpet construction, style and color, cushion, installation, and maintenance Why some carpets have to be made from staple yarn How to create realistic expectations about carpet wear and appearance How to identify manufacturing defects from installation problems The real difference between wool, nylon, olefin, and polyester carpet The advantages and disadvantages of the various types of products Day 3 - Maximize the Value of Your Brand /1 Day Seminar - RM1005 (.7 CEU) - $209 Who Should Attend – Owners, Managers, Senior Sales Associates, and all who want to improve their competitive advantage, sales, average ticket, margins, and closing rate. Your ability to maximize your brand value will enable you to join the ranks of top companies that build and leverage their brand strengths to create greater company and personal value. You will leave understanding what a brand is and what it can do for your company. Finally, you will acquire the tools and skills that help you leverage your brand in your market to increase profitability. Course Objectives – You will learn: The power and purpose of branding The basics of creating and building a brand How a strong brand has equity Why it is in a retailer’s best interest to build a brand How brands increase customer loyalty The two dimensions of branding How to brand your business How to create a powerful marketing message |
Event: | Mohawk University - (3) 1-Day Training Seminars | ||
Start: | 8/1/2007 | Contact: | Mohawk University |
Ends: | 8/3/2007 | Phone: | 1-800-664-2958 |
Location: | Double Tree Hotel | Fax: | |
Detroit, MI | Link: | http://www.mohawk-university.com/ | |
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